In the pursuit of success with your creative endeavours, there will always be the need to put yourself and your brand out there for all to see. There wouldn’t be much point otherwise! You know the look you want to go for and you think your images are ready to be posted to your website, […]
Do You Think Marketing Isn’t Relevant to Art?
As ‘artists’ or ‘creatives’ we LIKE to think that what we do is different. “You don’t get it – this is art!” I hear you shriek. It’s time to call bulls*t on this idea. It’s trapping you. Yes, it is art. It isn’t mass-produced (usually). It probably represents the very best that you can do. […]
Can’t Pay! Won’t Pay!
How do you deal with customers who don’t pay? At some point in their careers most artists run into a customer who owes them money. So what do you do about it? An Ounce of Prevention First, let’s talk about what you should be doing to minimise your risk in the first place. Here’s some […]
Why Taking a Break Can Be a Fantastic Social Media Strategy
While I am a big advocate of people using social media in small and frequent chunks, I also think that it is a good social media strategy to take a break sometimes. Both you and your audience need a breather. Part of it is to prevent burn-out and part of it is to occasionally […]
Artist, Listen to Michelangelo: Talent Without Imagination Is Nothing
Practice, training, painting 1000 pictures can develop your skills as an artist but it’s nothing if you don’t have the imagination and the creativity to conceive of something in the first place. Spend as much time (if not more) developing your mind as you do your art or craft skills. That’s what will make you […]
Impact of Supply and Demand for the Creative Industries Freelancer
Why marketing is not optional for freelancers, why you shouldn’t chase applause, etc. – Internet Truffles week 12
1. It’s time to write a business plan – even if you’re still figuring things out! Excellent set of resources for how to create a business plan. I know most artists and freelancers resist making a business plan – but it doesn’t have to be anything scary. Nor does it have to be anything formal. A […]
The shocking secret buried within…
Here’s the thing: you are capable of so much more than you realise. Yes. Even you. Chances are you aren’t even scratching the surface of your potential. Now I’m not saying this to make you feel bad – quite the opposite – I’m saying this to get you excited! I want you to bubble with […]
When to Work for Free, Recycling Work & Strategic Blogging: Internet Truffles Week 11
1. Even Disney recycle work – why aren’t you? Feeling like you have to be continuously new and fresh puts you under enormous pressure all the time. It’s exhausting and unnecessary. Here’s a comprehensive Wiki of how Disney recycled loads of animation cells in their early years. It reminds me of this post I […]
Canva for Creative Entrepreneurs – Part 3 Developing Your Skills
In the last of our three-part blog series, Canva for Creative Entrepreneurs, we focus on Canva’s brilliant Design School which uses blogs, tutorials and teaching materials to help you develop your skills, create great designs, and promote your creativity. If you missed them, check out the first two blog posts – Getting Started and Using […]
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