Once you’ve set your goals for social media, you want to figure out how you are going to measure your progress. Think of ways that you can tally up your reach on social media. This will allow you to track from year to year your progress; afterall, you will need to invest time in social media and this will allow you to confirm that you are indeed seeing a return on the investment of your time.
Ways to measure include:
- number of friends on Facebook and likes on your fan page
- number of Twitter followers and the number of retweets you’ve received
- set up a Google alert for your name to track how often you are quoted or your material is shared or commented upon
- Klout is a free tool which will track your social media influence (klout.com). Their description says: “Network Influence is the influence level of your engaged audience. Engagement is measured based on actions such as retweets, @messages, follows, lists, comments, and likes. Each time a person performs one of these actions it is a testament to the authority and the quality of your content.” You can check your Klout score from time to time to see if your social media reach is increasing
- you can also track how you are progressing in connecting with your identified social media targets – have you moved towards any kind of an online or in-person relationship with this individual?
- have your activities resulted in any gigs, sales or auditions? You should track these over the year to measure your progress.
- how frequently are people liking or commenting on your status updates?